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SFVM Consumer FAQ

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What is the difference between General Admission, Reserve Room, and Cult Lounge?

Main Room you will taste wines priced under $49. Reserve Room you will taste wines priced from $49-99. Cult Lounge you will taste wines priced at $99 and up.

Main Room admission is from 2-5pm. Reserve Room and Cult Lounge admission is from 1-5pm.

As a customer, what do I get?

You get a branded tasting glass, unlimited tastes from the wineries of your choice, a program book listing all wineries and the event layout, a whole lot of FUN!

Can I buy wine at the event and take it home with me?


If I buy some wine at the event, do I have to carry it around all day while I taste?

No, we offer a free wine and coat check at the front of the venue.

What are the event tasting hours?

General Admission: 2-5pm

Reserve Admission: 1-5pm

Cult Admission: 1-5pm

Trade/Media Admission (Sunday ONLY): 1-5pm

** Tasting ends promptly at 4:30pm

Do you give my customer contact information to the wineries?

No, we do not share customer contact information with any third parties. But we do encourage you to share your contact information with wineries for offers and deals.

Is parking provided?

There is paid parking available on a first come first serve basis. We highly recommend taking public transportation or using taxis, Lyft, or Uber. We encourage all guests to drink responsibly and not drive.